You know – eight days from the primary – and things are beginning to heat up. Most recently, we launched an ad that challenges the Sam Al-Arian story – and how Castor handled the issue. Funny thing, the argument seems to be how Peter is acting aggressively and being “negative”, but the question I have is how did she handle herself in an important leadership issue – instead of addressing the issue head-on, it seems that she passed it onto a lawyer – and then handled it more like a “human resourses” issue rather than a “moral issue”.
I can understand where someone could say – that was a mistake – but instead, the answers that have been brought forth from the campaign is a denial of information, then a presumption of action (“suspension”) which may not be true (if the person could be suspended – with pay – then there was something to the issue) and then the accusation is an attack from Peter on Betty.
I used to say I was confused, but I am not any longer – the lesson is how to manage your relationships – with the press and with the stories – and to ensure that you communicate the message consistantly and effectively.
