This weekend, I spent some time on two client’s blogs – and spent far too much time working with Movable Type 3.2. With this version, I can confidentally say that this product is incredibly powerful, easy to implement (once you have a handle on the MT APIs and CSS), and a joy to use. Impressively, if you use the various elements within the interface (including excepts and category descriptions), search engines are highly likely to improve your ranking and relevance for the topics you discuss.
For discussion sake, I am listing the position of PG on google and Yahoo! as of today, based on the categories I count as my areas of attraction. In one month, I will retest this metric to see how the blog has improve on these search queries.
For google:
- eCampaigning – 27th
- Political Tech – 27th
- English eCampaigning – 1st
- Contagious Conversations – 11th
- Campaign 2004 – unknown
For Yahoo!
- eCampaigning – 10th
- Political Tech – unknown
- English eCampaigning – 1st and 2nd
- Contagious Conversations – unknown
- Campaign 2004 – unknown
In one month, we shall see how we improve…
UPDATE: Looking my stats on the search engines for the five terms and I find:
For google:
- eCampaigning – 6th
- Political Tech – 1st(!)
- English eCampaigning – 1st
- Contagious Conversations – 1st(!)
- Campaign 2004 – unknown
For Yahoo!
- eCampaigning – 3rd (but for English eCampaigning)
- Political Tech – 2nd(!)
- English eCampaigning – 1st and 2nd
- Contagious Conversations – 1st(!)
- Campaign 2004 – unknown
Quite an impressive improvement….
