Category Archives: Campaign 2008

Making the Grade: HillaryClinton.com

At first blush, Hillary’s site kind of looks like a simple re-templating of her Senate site – maintaining the some of the lighter blues of her past campaign site – and adding the requisite navy blues and red necessary for a “presidential” site. Upon the launch, one of the major colors that you saw was the color pink – look at the videos during the initial announcement launch – and watch as the candidate changes the color of her outfits from a purely pink then adding the blues of the jacket, to the total blue suit outfit – all while still being in front of the homestead looking room. Funny thing – when I first saw the launch, especially with the new catch phrase, “Let the Conversation Begin”, I knew Peter Daou had to navigate the Communications Team to coordinate that one. Continue reading

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Are the Presidential sites making the grade?

In reading these articles (and some are from friends of mine), they seem to reply on the simple tick-box evaluation (e.g. do they have a blog, can you donate, and so on) of the site features and pay little attention to the major goal of each campaign: capturing the contact details of the supporters and/or get a donation as quickly as possible. My effort will focus on this issue with a simple tradeoff: do they meet the need of the user/visitor/supporter? Will they succeed in their goals? Are they making the grade? Continue reading

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John Kerry out of the hunt…

The news is out, and it was very evident on his website with a return to a Massachusetts-focus – Senator John Kerry (JK) has announced he is not going to run as a candidate for the 2008 Presidential Primary Election. While there have been numerous articles, posts and commentaries on his campaign and the missteps (both during and afterward), people still have yet to understand the man for what he has done and continues to do for this country. Continue reading

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Florida proposing to move up the primary…

By forcing an awareness of the political process earlier in Florida, the parties (yes, Florida Democratic Party, I am talking about you) will be required to develop a better infrastructure (note, I am not using the word “machine”), which should lead to an increase in public involvement (if only to have their voice heard). Florida has quickly become another microcosm of the United States – travel the state, and you will find almost every part of this country represented. Where better to get a send of the country than here. Continue reading

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Secretary of State Bill Clinton?

As I watch the VCs in the Valley ponying up money for green solutions and the continuing growth of awareness of the impact of our impact on the global environment (have never expected a NYE when I could wear a light sweater and jacket), we will need a champion that can coerce and engage global leaders to make the changes necessary. From all intents and purposes, President Clinton (42) will be a strong ally for President Clinton (44) in accomplishing the goals abroad. And, with Senator Clinton’s growth in domestic policy work and Homeland Security, I think the one, two, three punch (including the VP) will be an amazing impact on the coming years. Continue reading

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