Author Archives: Sanford

Building customer interest

IMHO, it is all about generating relationships – reciprocal relationships that drive the energy of the campaign forward. Like the initial seed crystal in making silicon wafers (or the snowball that becomes the snowman), it is about building the relationship with the mavens that will grow into defining the candidate in the long run. By being the candidate that people take as their own and compare all others to. How can a candidate make the success happen in the long run – especially when most other people are not looking – and will only focus when the time is right – and they do what comes naturally to them: ask the mavens. Continue reading

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TXTmessaging – lesson from abroad?

One lesson from the 2004 campaign that seemed to resonate was the concept that text messaging – those little 160 character messages people get on their cell phones – was not a very effective mechanism for the campaigns. At ETCon … Continue reading

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Thoughts on London

At 6:30am EST, I woke up and performed my morning ritual – usual act of stretching and going through my morning email. This morning, I found an unusual email from a friend in London – Loren Gerlach – telling his … Continue reading

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Long Tail on the Supreme Court

Well – the boom dropped – and now I find my worst fears becoming real… One of the reasons why I took the leap from London to Washington, DC was because of this fact – the next President would have … Continue reading

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What is it about High School Reunions?

This Memorial Day Weekend, I spent the weekend at my hometown catching up with people I haven’t seen in two decades. It was just under 20 years ago, I dressed up in a white gown and got a piece of … Continue reading

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