Last election in England, the three parties tried to use the lessons from the US in their communications. All of the parties revamped their websites, began an email communications campaign, and leveraged databases (to various effects) to get-out-the-vote. A year later, what has changed?
To be truthful, the reason for this post comes more from cleaning my Yahoo! account than a recent article in the NYTimes (“Politics Faces Sweeping Change via the Web“). As I went to clean out the thousands of emails, I took a glance at my emails from the three parties. And what I found is summed up as this: nothing has changed from a year ago. Well, almost nothing.