Category Archives: Campaign 2012

Politics in a World of Social Data – who knows what about whom?

Posted on April 8, 2012 by Sanford

I believe the 2012 Election will be about the next step in behavioural targeting using click-stream and social graph in a way that allows for influencer marketing to create returns like never before.

Campaigns will use metrics that will drive performance for funding, for sentiment and for votes – but in a more targeted fashion like never before. The Obama Campaign does not only have a technical team working, but a video production team, a slew of copywriters and a host of designers. I can only imagine that they are on the level of a independent studio in creating appropriate Artifacts for this campaign. Continue reading →

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Republicans Sites are so non-inspiring…

Posted on January 10, 2012 by Sanford

Been having some fun while being across the pond – watching the coverage out in New Hampshire. Decided to take a look at some of the sites of the candidates that have not had the cash to build a campaign. So, enjoy my opinions. Continue reading →

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Political Technology Answers for a Research Questionaire

Posted on September 20, 2011 by Sanford

I was contacted by a researcher in the past two weeks to get some thoughts on the technologies for political campaigns this year. Thought the answers to these questions might be interesting to my readership. Enjoy. Continue reading →

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After 100 Days of Repug rule – where’s the Jobs Bill?

Posted on May 2, 2011 by Sanford

After 100 Days of Republican majority of the House, where is the Jobs Bill? Continue reading →

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Could Obama be thinking of one-term and done?

Posted on December 10, 2010 by Sanford

A couple of days ago, a political consultant was talking to me over drinks and I heard him muse that maybe President Obama might be thinking a “one-term and done” strategy. Instead of trying to focus on the next election, as the next part of his Presidency will be, maybe the idea would be to announce – in the coming weeks – that he is not going to run for re-election.
Continue reading →

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